The baseball coaches at Ocean State University (OSU) want to include pictures from last year’s camp in the online brochure for this year’s camp. One of the pictures includes a group of prospects learning how to field a ground ball. Is it permissible to include such a picture in OSU’s camp advertisements?
Yes. NCAA Staff Interpretation- 4/24/15- Photographs of Prospective Student-Athletes in Camp or Clinic Information and Advertisements (I)- states that a photograph of a prospective student-athlete (or multiple prospective student-athletes) taken during the normal course of camp or clinic activities (e.g., instruction, competition, meals, entertainment) may be used in camp or clinic information and advertisements for future camps or clinics. It is generally not permissible to use a photograph of a prospective student-athlete (or multiple prospective student-athletes) taken in circumstances other than the normal course of camp or clinic activities (e.g., staged or arranged photographs) in camp or clinic information or advertisements. However, once a prospective student-athlete has signed a National Letter of Intent, the institution’s written offer of admission and/or financial aid or the institution has received his or her financial deposit in response to the institution’s offer of admission a staged or arranged photograph may be used in camp or clinic information and advertisements only in the same manner in which it is permissible to use photographs of student-athletes.
[References: NCAA Division I Bylaws 220.127.116.11 (camps) 18.104.22.168 (printed recruiting materials), 22.214.171.124 (camp or clinic advertisements or promotions), 126.96.36.199 (comments before commitment) and 188.8.131.52 (photograph of prospective student-athlete)]