NCAA president seeks ban of daily fantasy ads during March Madness
NCAA President Mark Emmert promises viewers won’t see those pervasive daily fantasy ads during March Madness.
Under terms of the NCAA’s TV deal with CBS, Turner and ESPN, Emmert told reporters Wednesday that the NCAA is able to block ads fromFanDuel, DraftKings or any other daily fantasy site during the tournament.
“I understand why we’re in this place but I don’t like it,” Emmert said about having to pressure the NCAA’s TV partners.
Emmert’s comments are part of the NCAA’s push to distance the organization from daily fantasy sports. It already bans its athletes and officials from taking part in daily fantasy sports.
The NCAA considers daily fantasy sports tantamount to sport betting, which is in violation of its bylaws that bar accepting ads from from gambling companies.
Emmert noted the NCAA has no jurisdiction over media contracts of conferences or individual schools, and said he was unhappy at the contradiction inherent in a recent college basketball event at Brooklyn’s Barclay Center, the FanDuel Legends Classic.
“Here we’ve got rules that say if a student participates in this activity, you’ll be suspended,” Emmert said, “and oh by the way, we’re advertising it. I think that sends a completely bad message.”
The NCAA, however, can’t halt ads in the upcoming College Football Playoff because the playoff isn’t run by the NCAA.
In a related matter, Emmert suggested a potential shift in the NCAA’s stance toward putting championships in states with legal sports betting. Emmert said he expected the NCAA membership would have a “robust discussion” about the longtime prohibition. He said he attended three conference tournaments in Las Vegas last year “because I wanted to see how it worked because this debate was emerging.”
“We’re going to those kinds of venues in all kinds of ways,” he said. “Where does the membership want to be in this space and how do you manage what often is seen as a hypocritical exercise?”
This article was selected for educational purposes only.
Jennifer M. Condaras
BIG EAST Conference
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