|A local seafood restaurant would like to recognize the Ocean State University (OSU) men’s basketball team for winning its first ever national championship. The restaurant bought advertising space on a billboard near campus that reads “Congratulations Ocean State University Men’s Basketball Team– ORCAS First National Championship!”.
Is this permissible?
Yes with conditions. NCAA Bylaw 188.8.131.52 states that it is permissible for a student-athlete’s name or picture, or the group picture of an institution’s athletics squad, to appear in an advertisement of a particular business, commercial product or service, provided: (Revised: 5/21/08)