The Baseball Coaches at Ocean State University have purchased software that will convert emails to text messages. They would like to use this software when sending information to prospects and current student-athletes. Can they use it when communicating with prospects.
No unless it is permissible for a particular prospect to receive a text message from one of the baseball coaches (e.g., prospect that has committed to the institution). NCAA Staff Interpretation- 9/9/13- Use of Service or Software that Converts Electronic Mail into a Text Message — Sports Other Than Basketball (I) – states that, in sports other than basketball, it is not permissible for institutional staff members to use a service or software that converts electronic mail (e.g., email) sent by an institutional staff member into a text message when received by the prospective student-athlete.
[References: NCAA Division I Bylaws 188.8.131.52 (electronic transmissions) and 184.108.40.206.1 (exception — basketball); and an official interpretation (7/11/07, Item No. 2) which has been archived]